Felipe Lima is a Brazilian-American director and creative director based in Los Angeles. He has served as creative director for Ways & Means since 2012. In 2026, Hims & Hers selected Felipe to direct their Super Bowl LX spot hailed by Ad Age, ADWEEK, Forbes, Fortune and more. In 2024, his Farewell to DVDs film for Netflix won a silver Clio, was an Ad Age Editors’ Pick, shortlisted for the AICP Awards, and a Webby Award nominee. In 2019, he was awarded a gold cube at the ADC Awards for Hilma af Klint: Paintings for the Future, a short documentary commissioned by the Guggenheim Museum. In 2017, Ed Ruscha: Buildings and Words, a film commissioned by MOCA and narrated by Owen Wilson, was nominated for a Webby.

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