Notion is the connected workspace where teams write, plan, and build together, bringing docs, projects, and knowledge into one place, increasingly powered by AI. But the loudest story in AI right now is a lonely one — a single person commanding an army of chatbots, with other humans reduced to friction. At a moment of real change, Notion wanted to stand for a different vision of the future. Part manifesto and part reminder — to the world and to themselves — the message was simple: the best things are never built alone.
Notion came to Ways & Means with a strong point of view already in hand: a script inspired by their CEO's writing, a sense of the edit, and even one of the film's defining images. What they needed was a team to help build it. Felipe and the Ways & Means team plugged into Notion's process and brought the idea to life, developing the film's signature visual device — "missing" teammates physically cut from printed archival photographs and scanned back in, creating a felt absence where collaboration should be. The team sourced and cleared historical photography, composed and recorded an original score, refined the edit, and created motion graphics that brought Notion's product and interface to life.
From there, Felipe and the team scaled the campaign across eight regions — the US, UK, France, Germany, Japan, Korea, Australia, and Singapore. They re-recorded the voiceover in five languages and regional English accents, casting talent from each market, and sourced new historical imagery that would resonate locally. The final frames ran at enormous scale, turning tiny X-Acto cuts made on the studio floor into billboards in major cities around the world.
Notion came to Ways & Means with a strong point of view already in hand: a script inspired by their CEO's writing, a sense of the edit, and even one of the film's defining images. What they needed was a team to help build it. Felipe and the Ways & Means team plugged into Notion's process and brought the idea to life, developing the film's signature visual device — "missing" teammates physically cut from printed archival photographs and scanned back in, creating a felt absence where collaboration should be. The team sourced and cleared historical photography, composed and recorded an original score, refined the edit, and created motion graphics that brought Notion's product and interface to life.
From there, Felipe and the team scaled the campaign across eight regions — the US, UK, France, Germany, Japan, Korea, Australia, and Singapore. They re-recorded the voiceover in five languages and regional English accents, casting talent from each market, and sourced new historical imagery that would resonate locally. The final frames ran at enormous scale, turning tiny X-Acto cuts made on the studio floor into billboards in major cities around the world.