Late in 2024, Hims & Hers was preparing to introduce Labs, a new diagnostic blood-testing service offering biomarker results and personalized guidance through its app. The launch represented a significant expansion beyond the company’s established telehealth and wellness offerings.
Hims & Hers engaged Ways & Means to create a keynote event for CEO Andrew Dudum, designed to introduce the offering to customers, shareholders, and the broader market. Felipe assembled and led the creative team responsible for the event’s visual system, presentation design, and filmed executive segments, directed by Tomas Leach.
Felipe created the event’s opening film, using archival material to broaden the brand’s invitation to prospective customers while extending its visual language. The team also developed a cohesive graphics package for the three executive presentations, as well as motion graphics that made complex medical and technical information easier to follow.
A newsroom-style :60 social film distilled the announcement into a fast-paced asset for wider distribution. Together, the work introduced Labs as a meaningful extension of Hims & Hers’ mission to make healthcare more accessible.
Felipe created the event’s opening film, using archival material to broaden the brand’s invitation to prospective customers while extending its visual language. The team also developed a cohesive graphics package for the three executive presentations, as well as motion graphics that made complex medical and technical information easier to follow.
A newsroom-style :60 social film distilled the announcement into a fast-paced asset for wider distribution. Together, the work introduced Labs as a meaningful extension of Hims & Hers’ mission to make healthcare more accessible.