When Sonos released the original Move in 2019, it marked a watershed moment for the brand—their first foray into battery-powered speakers that could be used away from the home with Bluetooth connectivity. Felipe directed both a product reveal film and a 'making of' social series to support the launch that built on the brand’s platform and voice from the time.
Four years later, Sonos was preparing to introduce the revamped Move 2. The brand engaged Ways & Means to develop a comprehensive suite of assets to support the launch, building on the success and learnings from the original Move campaign.
Felipe led creative for hero lifestyle campaign photography shot by Asato Iida, as well as evergreen lifestyle photography and cinemagraphs by Cody James. The imagery positioned the Move 2 as both a design object and an essential tool for how people actually live and listen.
Four years later, Sonos was preparing to introduce the revamped Move 2. The brand engaged Ways & Means to develop a comprehensive suite of assets to support the launch, building on the success and learnings from the original Move campaign.
Felipe led creative for hero lifestyle campaign photography shot by Asato Iida, as well as evergreen lifestyle photography and cinemagraphs by Cody James. The imagery positioned the Move 2 as both a design object and an essential tool for how people actually live and listen.
Finally, Felipe developed and directed an arresting reveal film that visually dialogued with the campaign photography, creating a cohesive aesthetic language across all touchpoints. The team also produced evergreen motion vignettes that illustrated key product features for sonos.com, translating technical specifications into compelling visual storytelling.
The campaign successfully positioned the Move 2 as the natural evolution of Sonos's portable speaker category, reinforcing the brand's reputation for premium sound and thoughtful design.
The campaign successfully positioned the Move 2 as the natural evolution of Sonos's portable speaker category, reinforcing the brand's reputation for premium sound and thoughtful design.