Following the 2019 launch of Sonos Move — the brand’s first battery-powered, Bluetooth-enabled speaker — Sonos returned to Ways & Means to introduce Move 2, a redesigned evolution of its portable category.
Felipe led creative across the launch campaign, developing hero lifestyle photography with photographer Asato Iida and an evergreen suite of photography and cinemagraphs with Cody James. Together, the work positioned Move 2 as both a considered design object and a flexible companion to the way people live and listen.
Felipe led creative across the launch campaign, developing hero lifestyle photography with photographer Asato Iida and an evergreen suite of photography and cinemagraphs with Cody James. Together, the work positioned Move 2 as both a considered design object and a flexible companion to the way people live and listen.
Felipe also developed and directed the product reveal film, creating a visual dialogue between motion and stills that carried a cohesive aesthetic across launch touchpoints. The team produced additional motion vignettes for sonos.com, translating product features and technical specifications into concise visual stories.
The resulting campaign framed Move 2 as a confident next chapter for Sonos portable sound—premium, adaptable, and designed for life beyond the home.
The resulting campaign framed Move 2 as a confident next chapter for Sonos portable sound—premium, adaptable, and designed for life beyond the home.